OnePlus
Overview
The Flagship Killer is a true underdog in the North American Android device ecosystem. Competing with giants such as Samsung, Google, and Apple, who have substantial marketing budgets, requires not only quality but also creative differentiation.
Overview
To launch the OnePlus Open, our new foldable phone, we took an extraordinary step. We enlisted the help of BigFoot, an early adopter, to showcase and promote the phone's top features. It's an impressive product offered at a fantastic price, reflecting our openness to listen to our followers and new ideas.
Overview
The Flagship Killer is back with the 12 Series, a device that is 'Smooth Beyond Belief'. It's designed to engage users with its user-friendly interface, high-end specifications, and features. It also offers improved touch response for an enhanced UX/UI experience. The new 12 and 12R models are smarter, faster, and smoother.
Overview
In celebration of the Holidays, we launched a tribute campaign beginning with the retail window of Black Friday. This campaign emphasizes our design philosophy and our distinctive red packaging, also known as Red Boxes. It commemorates the beauty of the holidays and underscores the true essence of sharing gifts with loved ones and Santa.
Open for Great Features
Overview
Rather than focusing on features, let's highlight the benefits. A Key Selling Point (KSP) campaign might appear unexciting, but we are eager to reveal the human truth and user benefits through humor, emotion, and a sprinkle of action.
Any Phone in Any Condition
Overview
With the help of AI and our partners at IMMORE, we created a groundbreaking campaign in just 72 hours. Our offer, "send in any phone in any condition and receive $200 off a OnePlus Open," made the product a top seller for OnePlus.
