I help brands find ways to connect with consumers using the science of culturally connected emotional ideas.

For the past 15 years, I have created and developed tons of ideas at traditional and digital agencies writing, editing, planning, and producing conceptual branding, social content, and brand activations.

I have strategized and managed the voice, tone, and content of brands like Coors Light, Totino's, FIAT, Firefox, Smart, Corona Extra, Toyota, Lala, Ford, and many others.

And since you are already here, I want to invite you to listen to my podcast– #AntesDeQueLlegueElBrief, where I get to meet and interview talented Hispanic creatives from all over the U.S.

Hope you enjoy my work and feel free to get in touch.