I help brands find ways to engage their audiences using the science of culturally relevant ideas.

For the past 18 years, I have created and developed tons of ideas at traditional and digital agencies writing, editing, planning, and producing conceptual branding, social content, and brand activations.

I have strategized and managed the voice, tone, and content of brands like Coors Light, Totino's, FIAT, Firefox, Smart, Corona Extra, Toyota.